We have been working with restoration companies for years now and partnered with some of the top consultants in the restoration industry. Knowing what we know, here are the top 3 we would do if we were going to start a restoration company to get leads. Build a mobile ready website with a very strategic SEO strategy, Google Business Profile marketing and Google Ads.
Three things you gotta be doing right now if you want to get leads. If I was starting a restoration company right now, I would build a website that’s mobile friendly, make sure I have the right content in there with a very strategic SEO strategy, and base that off the types of jobs you want to get. Don’t treat it like program work and just take whatever you can get.
Hey, if you wanna do only water damage jobs, then your whole site needs to be based around that and all your contents, okay? Website, SEO, Google Business Profile, I mean, it’s gonna become an even bigger deal. I think the more we move into this, I love the changes they’ve made. I love the results that we’ve been getting for our clients. And then Pay-Per-Click, if you can afford it, man! Those three things right off the bat, right now, if I was in a start a restoration company, any home services company, any. Those are the three things I would do right now.
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Benjamin Ricciardi is the founder of Ironclad Restoration Marketing, A digital marketing agency that specializes in the Restoration and Cleaning industry based in South Florida. Benjamin is the author of The No Bulls**t Guide to Internet Marketing for Restoration Contractors and hosts The Restoration Rundown Podcast, a podcast that is focused on everything related to marketing and owning a Restoration and Cleaning Business. Connect with Benjamin and Ironclad Restoration Marketing on social media for the latest tips and tricks on how to grow your Restoration Business.