Here’s another clip from a recent Restoration Rundown podcast where we were joined by Chris and Brandon from Floodlight Consulting Group, hosts of the Head Heart and Boots Podcast where they talk about how their podcast is a great vehicle to connect with their customers.
“But we also understand that grind from startup to 3 million is a really long journey for a lot of people, and some people never break free of these kind of self-imposed ceilings. And the podcast is like, do it on your own time, it’s totally free and we’re not withholding anything, like there’s no trade secret, right?
So I think we just, it’s almost like a passion project for us because it’s a way for us to continue to contribute to folks and give them some kind of leg up if they want to take the time to listen to it, pull nuggets out and implement those things. And really for a lot of ways too, man, and I think you can relate to this.
It gives people a chance to learn a little bit about us before they ever even think about what it would look like to formalize that relationship. And it’s meaningful for both parties. Like for us, it shortens a sales cycle. Like, I don’t need to teach you who we are. You already know. And that person’s already done kind of their own due diligence to figure out whether or not there’s some synergy though. So I think it value, there’s value in that.”
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Benjamin Ricciardi is the founder of Ironclad Restoration Marketing, A digital marketing agency that specializes in the Restoration and Cleaning industry based in South Florida. Benjamin is the author of The No Bulls**t Guide to Internet Marketing for Restoration Contractors and hosts The Restoration Rundown Podcast, a podcast that is focused on everything related to marketing and owning a Restoration and Cleaning Business. Connect with Benjamin and Ironclad Restoration Marketing on social media for the latest tips and tricks on how to grow your Restoration Business.