Here’s a clip from our recent podcast with Michelle Blevins from C&R Magazine where she talks about restoration companies putting too much emphasis on the clicks to their website or social media. This is just a small part of the bigger picture.
“I think it’s also, which I know, you know as a marketer, I think you even made a comment to me when we were on the phone once, which I really appreciated talking about content and not expecting immediate results all the time. I think marketers can get really wrapped up in like their ROI, they’re immediate clicks, all of that.
And that’s really, like, those are good and important, but that’s, you’re really missing a lot of the picture of your marketing, right? If you’re just worried about, like, the number of clicks that you actually got through. There’s so much more to it. You could have gotten, tens of thousands of eyeballs on that.
But you’re worried about the clicks and, or content that, you might have low reads now or low listens now, but that’s gonna be there for forever and that’s gonna grow over time. It’s gonna show up on Google. It’s gonna show up other places get shared more.
So don’t think that if you’re not seeing immediate numbers right in this minute, that it doesn’t mean that it’s not gonna pay huge dividends later.”
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Benjamin Ricciardi is the founder of Ironclad Restoration Marketing, A digital marketing agency that specializes in the Restoration and Cleaning industry based in South Florida. Benjamin is the author of The No Bulls**t Guide to Internet Marketing for Restoration Contractors and hosts The Restoration Rundown Podcast, a podcast that is focused on everything related to marketing and owning a Restoration and Cleaning Business. Connect with Benjamin and Ironclad Restoration Marketing on social media for the latest tips and tricks on how to grow your Restoration Business.