It’s one thing to get traffic to your website, which is half the battle, the other half is getting those clicks to convert. What is going to get the landing pages on your website to convert is having a strong “readability” factor. What we mean by that is you don’t want to just have text on your website pages or else it will feel like the visitor is reading a college journal. You want to make it visually appealing also with big titles, strong images, buttons with “Call To Action” bullet points, numbered lists, etc. This will help increase your conversions dramatically.
Here’s a tip to help you increase conversions on your website, meaning converting traffic into sales, and a big thing that you need to take a look at is the readability factor or the user experience on every one of your web pages. So if you have a separate page for each one of your services that you’re driving traffic to either with pay-per-click or via Google search through SEO, you want to make sure that those landing pages actually have a really good readability factor, meaning, you don’t want to just have a page with just a picture and a bunch of texts on there. People are going to land on that and they’re going to bounce right off and go to your competitor.
So take a look at those pages, make sure you have bolded headlines, add some flavor to that webpage a little bit, do some little tweaks to it, to keep people there longer. The longer they’re there, the more they read, the more apt they are to pick up the phone. Try adding extra photos, calls to action to break up your paragraphs, and you should see a little bit of an increase in conversions on your website to get you some more leads for your restoration business.
If you want a FREE video analysis of your website and Google Business profile to see where you may be missing opportunities to generate more leads then just click on the link below to schedule a FREE strategy session today.
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Benjamin Ricciardi is the founder of Ironclad Restoration Marketing, A digital marketing agency that specializes in the Restoration and Cleaning industry based in South Florida. Benjamin is the author of The No Bulls**t Guide to Internet Marketing for Restoration Contractors and hosts The Restoration Rundown Podcast, a podcast that is focused on everything related to marketing and owning a Restoration and Cleaning Business. Connect with Benjamin and Ironclad Restoration Marketing on social media for the latest tips and tricks on how to grow your Restoration Business.