Here’s a clip from our recent podcast with Brandon and Chris from Floodlight Consulting Group where they talk about how most business owners and managers take an inbound call and think “How do we close this sale?”
Sure, that’s important, but why not maximize your potential with each service you provide? By including additional services, you can improve your clients experience while also increasing the profit on each job you do.
“What is the total value of an inbound lead when the phone rings? Not just thinking about in terms of what our average job size is for MIT, but what is the total bundled full potential value of an inbound call? If we are able to capture all of the water, all of the contents, all of the recon value in our average job.
What’s that number? And I think that’s a really healthy number for people to track on certainly understanding their conversion rate on that initial FNOL and then conversion to the recon, capturing those things.
That’s all really valuable too, but I think the bigger picture is what’s so attractive is, man, what if we had a process that would help us capture all the opportunity and we stopped thinking about it is just getting the job, which I think is where a lot of restorers stop, you know, is how do we collect that work authorization?
And then, well, if we get recon, it’s kind of gravy. It’s kind of bonus. And instead really thinking holistically and say, how do we maximize the value of that one relationship and the multiplier on the business is just like extraordinary, you know?”
About Floodlight Consulting Group:
We founded FLOODLIGHT knowing that every time we equipped a Restoration leader for maximum impact we were starting a chain reaction of positive change in another organization, community and City.
Ensuring Restorers build organizations that will continue to experience success long into the future.
https://www.floodlightgrp.com/
https://www.floodlightgrp.com/head-heart-boots-business-podcast
Click on the link below to watch the full podcast replay:
https://ironcladrestorationmarketing.com/brandon-chris-from-floodlight-consulting-group-podcast-replay-inside/
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Benjamin Ricciardi is the founder of Ironclad Restoration Marketing, A digital marketing agency that specializes in the Restoration and Cleaning industry based in South Florida. Benjamin is the author of The No Bulls**t Guide to Internet Marketing for Restoration Contractors and hosts The Restoration Rundown Podcast, a podcast that is focused on everything related to marketing and owning a Restoration and Cleaning Business. Connect with Benjamin and Ironclad Restoration Marketing on social media for the latest tips and tricks on how to grow your Restoration Business.