Why do you think digital marketing has for most part crushed traditional advertising like the Yellow Pages and print advertising? Mainly because of the feedback you can get from data including impressions, conversions, click thru rate, etc. By the way if you haven’t installed Google Analytics code to your website do yourself and add it, it will help you tremendously. So stop making decisions off your gut and feelings.
Make your marketing decisions based on analytics and data. Don’t make decisions based off your feeling, mismanaged expectations or a shiny new object. Take an omnipresent approach. Don’t just focus on one channel, right? Don’t just, you know, you may have been running Facebook ads for the last five years. Man, you’re killing it! Well, a few months ago Facebook went down. What happened then?
You have to have a backup plan built up into a backup plan. Cover the basics – SEO, rank well on page one of Google, hell yeah, run them Facebook ads if they’re working, you should have a YouTube, you should be making videos – Omnichannel, everywhere! You don’t want to just have a billboard or just have business cards. “That’s how I market my business. I got business cards,” and that doesn’t work anymore.
Want to take your restoration business to the next level? Just click on the link below to schedule a FREE strategy session today. https://ironcladrestorationmarketing.com/get-started/
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Benjamin Ricciardi is the founder of Ironclad Restoration Marketing, A digital marketing agency that specializes in the Restoration and Cleaning industry based in South Florida. Benjamin is the author of The No Bulls**t Guide to Internet Marketing for Restoration Contractors and hosts The Restoration Rundown Podcast, a podcast that is focused on everything related to marketing and owning a Restoration and Cleaning Business. Connect with Benjamin and Ironclad Restoration Marketing on social media for the latest tips and tricks on how to grow your Restoration Business.