Here’s another clip from a recent Restoration Rundown podcast where we were joined by Chris and Brandon from Floodlight Consulting Group, hosts of the Head Heart and Boots Podcast where they discuss how leaders have to flex to connect with their customers and employees efficiently so that it’s a win-win situation.
“We have to teach leaders that they have to flex. They need to learn how to read their audience, ask questions, get connected, learn what kind of strategies they can deploy to, to ensure that the audience is hearing what they want to convey, right? Or we’ll talk about it from a communication standard.
We say, okay, really great communicators, learn how to shrink the gap between what I said and what my audience perceived, right? Like gifted communication is all about understanding, how do I shrink that gap? And I think leadership is the same way where we get into most companies and we just say, ‘Hey, it’s not my way or the highway.’
There’s more to the pattern than that. There’s more to this formula. And what kinds of things can you do better to flex? To learn and understand your workforce so that they hear what you’re trying to tell them, right? What you’re trying to convey to them.”
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Benjamin Ricciardi is the founder of Ironclad Restoration Marketing, A digital marketing agency that specializes in the Restoration and Cleaning industry based in South Florida. Benjamin is the author of The No Bulls**t Guide to Internet Marketing for Restoration Contractors and hosts The Restoration Rundown Podcast, a podcast that is focused on everything related to marketing and owning a Restoration and Cleaning Business. Connect with Benjamin and Ironclad Restoration Marketing on social media for the latest tips and tricks on how to grow your Restoration Business.