Sometimes we have the best intentions at heart, but our approach can make it difficult to close the deal.
Maybe a new perspective can open the door for more opportunities for your company. Even though your technical knowledge is helpful, you may benefit from offering your potential clients a more personalized service.
If you missed our podcast with Floodlight Consulting Group, go back and check it out for some more great tips. https://ironcladrestorationmarketing.com/brandon-chris-from-floodlight-consulting-group-podcast-replay-inside/
About Floodlight Consulting Group:
We founded FLOODLIGHT knowing that every time we equipped a Restoration leader for maximum impact we were starting a chain reaction of positive change in another organization, community and City. Ensuring Restorers build organizations that will continue to experience success long into the future. https://www.floodlightgrp.com/
I think the struggle points, right? Some of the reasons why we feel to close an inbound job and why we feel like there’s so many factors, but the most common ones we see is, I think in general, as an industry, we tend to be fairly transactional and very technical in our orientation.
So there’s a really strong pull that I think most of us feel like, Ooh, we got a live one! We are technical stuff, help them out. Like it’s all motivated from a really solid place of wanting to provide great service experience, duh, duh, duh. But I think we tend to be a little bit over oriented around the technical aspects of what we do and not quite customer focused enough.
So we tend to dive right into the technical. Let me explain what I’m going to do for you and why it’s important before we understand what the customers needs, fears, concerns and anxieties are around what just happened, which is part of the uniqueness of our industry, right?
It’s like, if I owned a residential remodeling business, d*ng near every person that calls me and wants to talk is happy and excited and has a vision for something they want to do to their home, right? They’re motivated. They’ve been saving their capitalized for that project.
Whereas, of course, all of our restoration clients, including commercial ones, which we often forget. are in some state of emotional distress a little bit or a lot. And so I think that’s one of the biggest things we miss and sometimes has a direct effect on whether or not we get that job is that we can kind of, tend to run right past the customer. Without identifying what they really care about and are concerned about in that moment.
#restorationcontractor #restorationservices #waterdamage #mold #iicrc #waterfiremold #moldremediation #firedamagerestoration #waterdamagerestoration #moldtesting #marketing #SEO #digitalmarketing #webdesign
Benjamin Ricciardi is the founder of Ironclad Restoration Marketing, A digital marketing agency that specializes in the Restoration and Cleaning industry based in South Florida. Benjamin is the author of The No Bulls**t Guide to Internet Marketing for Restoration Contractors and hosts The Restoration Rundown Podcast, a podcast that is focused on everything related to marketing and owning a Restoration and Cleaning Business. Connect with Benjamin and Ironclad Restoration Marketing on social media for the latest tips and tricks on how to grow your Restoration Business.