Are you sick and tired of having to buy leads? In the long run organic traffic is always more cost effective than paid traffic. Yes, organic traffic from Google takes time but in the long run it’s well worth it.
An organic search traffic gives you a competitive edge. Listen, attention is currency, right? The more placements for the more keywords you have on page one of Google, so if you’re dominating the search results for water damage restoration in your city, you’re gonna dominate that market, right? Your competitors cannot recreate your content experience. Think about that. So if you’ve gotten yourself, you’ve got the right content; you’ve got the right value based information. It’s optimized to get you ranked, and now you’re ranking for a ton of stuff in your service area. That’s amazing!
Pay-per-click, whether you know this or not, I could go into anybody’s Pay-per-click, I can look at the top competitor in your city. We could reverse engineer their Pay-per-click campaign and literally clone it. And then throw money at it, and beat you out on Pay-per-click. You can’t do that with SEO, technically. If somebody copies your content, they’re gonna get nailed with duplicate content. It’s your content first. You’ve got it indexed. You’re the man out there. It’s really hard. There’s over 200 ranking factors. So if somebody was to come in, and try to recreate what you’re doing from an organic search and an SEO strategy, it’s almost impossible.
They would almost have to be ripping you off 900%. Then, you don’t have the internal and external links. You don’t have the back links you should be creating. You don’t have the same directory listings. So if you’re doing this right, you’re making it almost impossible for somebody to go in and replicate you. So when you do start to dominate, I mean you’re living on top.
As long as you maintain everything and you continue to add fresh content to that site to make sure you maintain those rankings, ’cause you remember, it’s like getting really good at basketball, making it into the NBA, and then never practicing again. Well, even the best NBA or NFL players gotta practice daily to make sure you’re there. But, the practicing gets a little bit easier once you get to that level, right? So that’s how SEO kind of works, right?
Again, attention equals currency, especially in this business you guys are in. The more eyeballs you can get on your site, the more app people are to take action, the more brand awareness you’re creating, the more organic traffic you have consistently on a monthly basis, the more currency you’re gonna have in your online space and the more options you are gonna have as far as, working on conversions on your website. So you get that nailed down. You don’t have really much else to worry about.
If you want a FREE video analysis of your website and Google Business profile to see where you may be missing opportunities to generate more leads then just click on the link below to schedule a FREE strategy session today.
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Benjamin Ricciardi is the founder of Ironclad Restoration Marketing, A digital marketing agency that specializes in the Restoration and Cleaning industry based in South Florida. Benjamin is the author of The No Bulls**t Guide to Internet Marketing for Restoration Contractors and hosts The Restoration Rundown Podcast, a podcast that is focused on everything related to marketing and owning a Restoration and Cleaning Business. Connect with Benjamin and Ironclad Restoration Marketing on social media for the latest tips and tricks on how to grow your Restoration Business.