Don’t you hate it when you walk into a store in the mall and a rep gets in your face asking what you want. I don’t know if you noticed but retail stores have been going bankrupt left and right for a while now. In the same vein, a common mistake we see restoration companies make is using social media to sell. A better approach is to focus on helping and adding value, this should be 80% of your posts. This is how you build trust = sales.
So you got to focus on the 80-20 rule. 80% of your posting should be value-based. Teach them something. Show them why they need to call the restoration contractor when they find mold instead of just slapping some kills over the top of it. And 20% of the time ask for the sale but don’t directly ask for a sale. Post some before and afters, post some testimonial videos of other people talking about how great your services are because you have to remember, social media is a very passive form of marketing. People are not going on to Facebook looking for a restoration contractor.
So to cut through all the noise, provide value, teach people something and eventually you’re going to keep on their top of mind mentality when they do have property damage restoration. And guess what they’re going to call you. So stop trying to sell on your Facebook and start trying to teach. We’ll talk to you soon.
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Benjamin Ricciardi is the founder of Ironclad Restoration Marketing, A digital marketing agency that specializes in the Restoration and Cleaning industry based in South Florida. Benjamin is the author of The No Bulls**t Guide to Internet Marketing for Restoration Contractors and hosts The Restoration Rundown Podcast, a podcast that is focused on everything related to marketing and owning a Restoration and Cleaning Business. Connect with Benjamin and Ironclad Restoration Marketing on social media for the latest tips and tricks on how to grow your Restoration Business.