Here’s a clip from a recent interview Ben did with Michelle Blevins (C&R Magazine) where she asked what are the best elements for a website design.

You made the comment about learning to DIY and build websites. Looking at websites today, what do you find to be the best elements in a site for a restoration or cleaning company or the best performing websites? What are some of the things that they have in common?

Sure! Yeah. That’s, obviously like I can go on for hours about this, but you need to really make sure you have the basics in order. You want a website that is, you know, it’s your first impression, right? We’re living in a digital marketplace. Everybody’s going through a device or a computer to find a business, so you wanna make sure your website represents you. Much like, if you are wrapping one of your vehicles, you know, you don’t wanna drive around and rusty old, you know, vehicle that’s broke down everywhere.

It doesn’t represent your company well, but a few things that you wanna make sure that you’re doing is, you gotta make sure that you have really easy to access and navigate website. It very clearly says who you are, what you do, and where you do it. You wanted to have that information as the most prominent information, like the old newspaper adage above the fold.

So the best performing websites are one, you gotta have proper hosting, you wanna have a fast website. We live in a microwave society. People jump right off as soon as it starts to take a little while to load. And you know, in this industry that these leads are quick. They want results right away. So that’s one. But from an aesthetic perspective, you need to make sure one, you’re representing your company well.

The three big basics are having a very professional logo – top left, easy to get in touch with you – phone number, you gotta think about who your target customers are. A lot of times they have catastrophic emergency property damage. So we don’t wanna make it hard for them to get in touch with you.

So whether it’s your mobile site or your desktop site, having your phone number – call us now, is probably one of the most important things you can have and a clickable phone number. If you’re on a mobile device, you don’t want anybody to have to sit there and write down your phone number and then have to pick up phone cause they’re not gonna do it. That’s the reality of it.

So considering the buyer’s journey, you know, your logo, clickable phone number, what you do, you make sure that you can solve the problems. And a really cool thing that it’s gonna become way more prominent now is having video on your homepage. That’s important. A really quick video of who you are, what you do, and how you do it goes a long way because you’re building a level of trust with people and with the prominence of the AI that’s coming out.

I have a sneaky suspicion that eventually Google is gonna weigh a little more heavily on video because it’s much harder to generate AI video content that’s authentic versus written content. So that’s a little nugget in there that we’re really diving into here at Ironclad to make sure that we’re helping our customers or our clients out get the best bang for their buck and have the biggest digital footprint.

To watch the full interview click here to watch:

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