When it comes to all areas of your life from health, finances, business, etc. it’s easy to get so caught up in the day to day issues and lose track of the bigger picture. When it comes to generating leads, especially SEO, a common problem we’ll see with some of our clients initially is they get caught up in some of the smaller details like a specific keyword ranking on a particular day vs looking at the big picture. Remember, “Rome wasn’t built in a day”.
Hey, if you were trying to lose 50 pounds, 20 pounds, 10 pounds, whatever the case may be. And every single minute of every single day, you stood on the scale and looked at that number, you probably would be a little bit discouraged over time. That’s why, when it comes to losing weight, getting healthy, being a better leader, a business owner, you need to focus on the big picture. And the same thing goes for digital marketing.
SEO can take anywhere from three to six months to even over a year sometimes, depending on your service area to rank on search engines. So if you’re looking at data, but you’re not focusing on the big picture, you’re probably gonna be the guy that’s bouncing around from agency to agency just figuring this stuff doesn’t work, much like the person that’s standing on their scale, not watching it move and giving up on diet and exercise.
So make sure that when you’re looking at analytics, you’re focusing on the correct data and set standards for your key performance indicators so you know, whether or not you’re on the right track or not. Losing a pound a week is much better than not losing any weight at all.
If you want a FREE video analysis of your website and Google Business profile to see where you may be missing opportunities to generate more leads then just click on the link below to schedule a FREE strategy session today. https://ironcladrestorationmarketing.com/get-started/
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Benjamin Ricciardi is the founder of Ironclad Restoration Marketing, A digital marketing agency that specializes in the Restoration and Cleaning industry based in South Florida. Benjamin is the author of The No Bulls**t Guide to Internet Marketing for Restoration Contractors and hosts The Restoration Rundown Podcast, a podcast that is focused on everything related to marketing and owning a Restoration and Cleaning Business. Connect with Benjamin and Ironclad Restoration Marketing on social media for the latest tips and tricks on how to grow your Restoration Business.