Driving traffic to your restoration website is half the battle, whether it’s through SEO, Google Ads, Google Business, social, etc. The other half of the battle is conversions/calls. This is especially important for the mobile version of your website. You want to make sure your phone # has a “Click To Call” capability, this way that prospect doesn’t have to type in 10 digital to call you. Keep it simple!
We all know the purpose of your restoration website is to get people to call you when they have property damage. Right? So that means you have to make it very easy for them to get in touch with you. Having your phone number on your website is crucial, but having a phone number that’s clickable is even more important because any extra work you make somebody do is gonna be a potential person to bounce off your website and go to your competition.
So go check out your websites, especially the mobile version of your website. Seeing that a lot of the traffic nowadays is coming from a mobile device, and make sure that your phone number is not only prominently displayed, but that user can click on it to pick up the phone to call you. Good luck!
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Benjamin Ricciardi is the founder of Ironclad Restoration Marketing, A digital marketing agency that specializes in the Restoration and Cleaning industry based in South Florida. Benjamin is the author of The No Bulls**t Guide to Internet Marketing for Restoration Contractors and hosts The Restoration Rundown Podcast, a podcast that is focused on everything related to marketing and owning a Restoration and Cleaning Business. Connect with Benjamin and Ironclad Restoration Marketing on social media for the latest tips and tricks on how to grow your Restoration Business.